THE GLOBAL SYSTEM FOR THE ORGANIZATION AND CONTROL OF MARKETING ACTIVITIES OF THE OFFICIAL VOLKSWAGEN DEALERS IN RUSSIA

Volkswagen assigns tasks to the dealers on the portal ServicePool 2.0, which concerns marketing in maintenance cars after sales, tracks statistic of performance these tasks and the level of involvement dealership, estimates quality and efficiency of the ongoing marketing activities also executes financial control.

For the dealers ServicePool 2.0 is a convenient multitask tool, which helps to plan and estimate the current status of the marketing budget, coordinate all dealers activities and conduct financial records for the Volkswagen. As well ServicePool 2.0 is an extensive database of marketing, advertising and information materials.

The agency is a connecting link between Volkswagen and its official dealers. It realizes the filling of portal with an actual information and materials connected with the marketing activity.
Agency experts are responsible for the operative coordination and monitoring of all dealers activities, from the event concepts and accompanying promotional materials to the financial records.

As the basis of concept ServicePool 2.0 system was chosen the communication scheme between Volkswagen and official dealers. The communication process didn't give desired efficiency, the new perspective system was required. The dealerships activity has tripled after the launch of ServicePool 2.0.

Financial thermometer

It is one of the most important system elements for the marketing specialists.
It helps to perform fast and convenient control of the planned financial marketing
budget for quarter and year.

From conception to embodiment and first positive comments

Everyone knows that every big project assumes a big amount of time, human and financial resources. We had been working on ServicePool 2.0 for two years. The successful project completion is determined by a clear problem definition at the beginning of our work, effective analysis of our possibilities and a big wish to achieve our main purpose – launching.
The evaluation of our work became positive feedback from first users of this system.